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For more than two decades, our firm has helped organizations tell their stories more effectively. The model, called PresenSuasion™¬†was developed in 1989 and has been updated each year to reflect new research, new technologies, and an assembly of the Best Practices used by world class organizations. Its principles, practices, and processes are built on those used by communications strategists, instructional designers, adult learning authorities, speechwriters, visual developers, storytellers, and speakers.

The approach has been used by industries and institutions in nearly all business sectors, and by organizations including Pepsi-Cola, Fidelity, the United States Air Force, AstraZeneca, as well as scores of other prestigious domestic and global firms. The content served as a foundation course for a graduate course at the University of Massachusetts.

The well-respected model has been customized to meet the unique needs of attorneys and law firms.




About Chuck Goldstone



ChuckChuck Goldstone leads these workshops and oversees strategy and consulting. He was founder, CEO, and Chief Creative Officer of !deaworks/!deaCorporation of America and Chuck Goldstone Communications. For three decades as communications strategist, concept catalyst, and consultant, he had the ear and trust of senior management in some of the most prestigious domestic and global firms. He was the developer of the PresenSuasion™ model, based on practices refined by his firm.


He has written and directed nearly 1000 programs for clients, reaching millions of viewers in the Americas, Europe, and Asia.

For more than ten years, Goldstone was a nationally recognized commentator on Marketplace, heard on over 400 public radio stations in the United States and Canada, and is still a popular TV guest and keynote speaker.


He is an author, business columnist, storyteller, humorist, and his works have also appeared in anthologies with George Plimpton, Molly Ivins, Dave Barry, Jim Lehrer, and classic writers Arthur Conan Doyle, Rudyard Kipling and Mark Twain. His business communications writings have appeared in national magazines.

Chuck has taught at some of New England's most respected colleges and universities and holds an M.Ed from Boston University. He is author of a soon-to-be-published book on business communications, story, and organizational persuasion.

More information at www.mypointprecisely.com